Mentoring
GUIDING DESIGNERS
A Passion for Teaching
My passion for teaching stems from the belief that every designer has the potential to create impactful visuals. I thrive on helping junior designers and students uncover their unique perspectives, guiding them—through the example below—through the complexities of branding and logo design. This process ignites their creativity and empowers them to transform abstract ideas into tangible results.
In my approach, I empower students by emphasizing the fundamentals of logo creation. For the “Kingston Student Painting” logo, I guide them in selecting a clean, sans-serif typeface that enhances readability and visual impact. I encourage students to analyse the composition critically, focusing on the balance of negative space and the importance of positioning elements effectively. Discussing the concept of a wordmark, I inspire creativity by suggesting innovative approaches, such as using a painting roller to replace a capital ‘i.’
TYPEFACE
Use a clean, sans-serif typeface. Employ diverse sizes and styles for each word: ‘Kingston’ in ultra weight, ‘student’ in book, and ‘painting’ in light.
COMPOSITION
Take note of the breakdown within the circle and observe the uneven negative space, marked by vertical lines. Notice the angled positioning of the content encapsulated within.
WORDMARK
Wordmarks can be creatively executed; the arrow inside the FedEx logo. In this sample, I suggest replacing the capital ‘i’ with a painting roller.
Additionally, we explore how graph design affects data perception, highlighting the ethical responsibility of accurate representation on the y-axis.
The y-axis of a graph should start at 0 to ensure accurate representation and avoid distorting the data, allowing for a clear and unbiased visualization of the relative magnitude of values.
y-axis starts at 0
y-axis starts at 30
